The Business Of Do Goodery

The Bigger Picture Series: Bridging The Gap
The Bigger Picture Series: Bridging The Gap

On Wednesday I spoke at the Bigger Picture Series: Bridging the Gap event. The speaker series is sponsored by the Centre for Business and Social Entrepreneurship, the CMESA, Innovation Guelph, and the College of Management and Economics.

You’re probably wondering why the hell a stats-nerd who works in the School of Computer Science was invited to speak before a group of management, economic, and marketing types. 

Don’t feel bad, I wondered the same thing. As it turns out, I was asked to talk about the Farm To Fork story.

This would be the first time that I would be presenting anything to a group of people who weren’t stats-y, or computer science-y, or community-engaged-scholarship-y. As such I was a little nervous. I mean, what the hell could I say that might be useful to a bunch of entrepreneurial business types?

So before I presented I sat down and pondered what pearls of wisdom I might have that could prove useful to someone starting a business; specifically a do-good business.

After a lot of working and reworking, pulling from previous presentations, adding some statistics, and polishing up my presentation, something hit me: of all the stuff I was presenting, the biggest idea was that of doing something. 

Was it rocket science? Hells no. But the more I thought about it, the more I knew that this was what I wanted to pass along. Do-Goodery, in any of its forms (e.g. scientific, social, business) requires more than just talking about Do-Goodery. It demands doing. It’s right there in the title.

Sadly, most of us spend our days simply identifying problems. Many of us seem to have this innate ability to pinpoint all of those things that aren’t working, or those things that need to be improved, or those things that are just stupid, or those things that we’d have done differently if we were in charge. But how many of us actually take the time to do something about all of these problems we see?

Do we take action? Do we try to change things? Do we put forth our best fight, even in situations where we’re convinced we might fail? Or do we simply bitch about the problem, and leave it for someone else to solve?

If the Farm To Fork project has taught me anything, it’s that we all can make a huge difference if we just get off our asses and do something. It’s not always easy. It’s sometimes scary. But sometimes the stars and planets align and all of the right people come together, and something magical happens – if we act. Otherwise, the magic fizzles and we’re left with nothing more than what we began with – an identified problem without a viable solution.

Do-Goodery demands doing – so ask yourself this – what am I going to do today?

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